The Purely Fashion #PurelyPopUp launches November 15

Lisa Koivu

Purely Pop-Up


Purely Fashion, a designer discovery app, is bringing its unique offering of luxury designer goods to brick and mortar with the opening of a holiday pop-up shop on level 4 of 900 North Michigan Shops from November 15-December 24. Shoppers can browse a selection of treasures from some of the brightest designers in the world, that  in some cases, are offered exclusively through Purely.

The pop-up will also be home to trunk shows hosted by designers. Confirmed designers include Samantha Sleeper, J.GEREN, Laura Siegel, Henry & Belle, EM Reservoir and more. The curated marketplace will feature items from these rising  talents, including separates, high-end ready-to-wear, cocktail attire, handbags, jewelry  and men’s accessories.